A good outdoor signage has at least three functions: display information, attract customers, and enhance brand image. Channel letter signs achieves all these and more. It’s a superior signage choice for both business owners and sign makers.

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Having Channel Letters as your signage is cost-effective and cheapest way to advertise your company. Channel letter signs, from simple to custom LED-illuminated designs, can attract thousands of regular and potential customers. These on-site signs can effectively motivate consumers to come inside your store when placed at a reasonable distance. 

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The good thing about Channel Letters is that the more aesthetically appealing your design is, the more it would boost your brand image. Exterior signs and logos do more than communicating a message. They also carry intangible elements that make up a brand.